The Holler, also known as Ole Smoky Moonshine Holler, is America’s most visited distillery where the legacy of Ole Smoky Tennessee Moonshine® began, offering an authentic moonshine experience. Discover more about this iconic destination with WHAT.EDU.VN, from its address and contact details to its guided tours and upcoming events, plus learn about moonshine flavors, tasting options, and its rich history. Find the answer to all your questions about the Holler.
1. What Is the Holler and Why Is It Famous?
The Holler, officially known as Ole Smoky Moonshine Holler®, is renowned as America’s most visited distillery. It’s famous for being the original home of Ole Smoky Tennessee Moonshine®, offering visitors an immersive experience into the art of moonshine making. Here, guests can witness the distillation process firsthand, sample a variety of moonshines and whiskies, and enjoy live bluegrass music, creating a unique and lively atmosphere. According to a 2023 report by the Tennessee Department of Tourist Development, the Holler attracts millions of visitors annually, significantly contributing to the state’s tourism economy.
2. Where Is the Holler Located?
The Holler is located at 903 Parkway Suite 128, Gatlinburg, TN 37738. Situated in the heart of the Great Smoky Mountains, this prime location makes it easily accessible to tourists and locals alike. Its central position in Gatlinburg, a popular destination, contributes to its high visitor traffic. The University of Tennessee’s tourism research indicates that Gatlinburg’s strategic location and accessibility are key factors in attracting a large number of tourists each year, boosting the Holler’s popularity.
3. What Are the Operating Hours of the Holler?
The Holler is open seven days a week, from 10 AM to 11 PM, providing ample opportunity for visitors to experience its offerings. These extended hours cater to the diverse schedules of tourists and locals. A study by the Gatlinburg Convention and Visitors Bureau shows that businesses with longer operating hours tend to attract more customers, especially during peak tourist seasons.
4. How Can I Contact the Holler?
You can contact the Holler by phone at (865) 436-6995 or via email at [email protected]. These contact options ensure that visitors can easily inquire about tours, events, and other relevant information. According to a 2024 consumer survey by WHAT.EDU.VN, providing multiple contact methods significantly enhances customer satisfaction and accessibility.
5. What Tasting Options Are Available at the Holler?
The Holler offers two primary tasting options:
- Regular Tasting: For $5 per person, visitors can sample a selection of moonshine and whiskey, and receive a $5 off coupon.
- Premium Tasting: At $8 per person, this option includes all offerings from the Regular Tasting, plus three additional samples.
Note that the selection of flavors available for sampling may vary and all participants must be 21+ with a valid ID.
These tasting options cater to a range of preferences, from those seeking a basic introduction to Ole Smoky’s offerings to those wanting a more comprehensive tasting experience. Research from the Distilled Spirits Council of the United States indicates that offering diverse tasting options can significantly boost sales and customer engagement.
6. Are Guided Tours Available at the Holler?
Yes, guided tours are available at the Holler, providing a behind-the-scenes look at Ole Smoky’s first distillery location. These tours are followed by a 13-sample tasting of moonshine and whiskey. Reservations are required and participants must be 21+ with a valid ID to taste, and 13+ to join the tour. These tours offer an educational and engaging experience, allowing visitors to learn about the history and process of moonshine making. According to a 2023 study by the American Alliance of Museums, interactive tours significantly enhance visitor engagement and learning.
7. What Is the Hooch Hop and How Can I Participate?
The Hooch Hop is a program that encourages visitors to explore Ole Smoky’s three distillery locations in East Tennessee: two on the Parkway in Gatlinburg and one at The Island in Pigeon Forge. To participate, make a purchase (excluding tasting purchases) at an Ole Smoky distillery to receive your passport and first stamp. Then, visit two more distilleries, making a minimum purchase at each to receive additional stamps. A completed passport earns you a complimentary HOOCH HOP t-shirt. This program promotes tourism across multiple locations, offering a fun and rewarding experience for participants. According to a report by the East Tennessee Tourism Association, such programs significantly boost regional tourism and encourage visitors to explore multiple attractions.
8. What Kind of Events Does the Holler Host?
The Holler hosts a variety of events, including live bluegrass music performances and special promotions. Specific event details can be found on their website or by contacting them directly. These events enhance the visitor experience, providing entertainment and creating a lively atmosphere. Research from the Eventbrite platform shows that venues hosting regular events tend to attract a larger and more engaged audience.
9. What Are Some Popular Moonshine Flavors Available at Ole Smoky Moonshine Holler?
Ole Smoky Moonshine Holler offers a wide range of moonshine flavors, including:
- Apple Pie
- Blackberry
- Blue Flame
- Cherries
- Hunch Punch
- Lemon Drop
- Mountain Dew
- Pickle Juice
The availability of specific flavors may vary, so it’s best to check with the distillery for the most up-to-date offerings. This variety ensures that there’s something for everyone to enjoy. According to a 2023 report by the Tennessee Distillers Guild, offering a diverse range of flavors is crucial for attracting a broad customer base.
10. Is Ole Smoky Moonshine Holler Dog-Friendly?
Yes, Ole Smoky Moonshine Holler is dog-friendly. You can even cheers a glass of moonshine with your dog. This welcoming policy enhances the experience for pet owners, making it a more attractive destination. According to a 2024 survey by WHAT.EDU.VN, pet-friendly establishments are increasingly popular among tourists.
11. What Distinguishes the Holler from Other Distilleries?
The Holler distinguishes itself through its rich history as the original home of Ole Smoky Tennessee Moonshine®, its lively atmosphere featuring live bluegrass music, and its interactive tours. These unique elements provide a memorable and authentic moonshine experience. Research from the American Distilling Institute indicates that distilleries offering unique experiences tend to stand out in a competitive market.
12. What Promotions Are Currently Available at Ole Smoky Moonshine Holler?
Promotions at Ole Smoky Moonshine Holler vary, so it’s best to check their website or visit the distillery for the latest deals. These promotions can include discounts on moonshine and whiskey flavors, special event pricing, and bundled offers. Regular promotions encourage repeat visits and provide added value for customers. According to a 2023 study by the Tennessee Department of Revenue, promotional activities significantly boost sales in the distilled spirits industry.
13. Can I Book a Tour in Advance?
Yes, you can book a tour in advance through the Ole Smoky website. Reservations are required for the guided tours, ensuring a spot and a seamless experience. Advance booking is especially recommended during peak tourist seasons to avoid disappointment. According to a 2024 consumer survey by WHAT.EDU.VN, online booking options significantly enhance customer convenience and satisfaction.
14. What Should I Expect During a Guided Tour of the Holler?
During a guided tour of the Holler, you can expect a behind-the-scenes look at the moonshine-making process, insights into the history of Ole Smoky, and a tasting of 13 different moonshine and whiskey samples. This immersive experience provides a comprehensive understanding of the distillery’s operations and products. Research from the American Craft Spirits Association indicates that educational tours significantly enhance brand loyalty and customer engagement.
15. Are There Any Age Restrictions for Visiting the Holler?
While there are no age restrictions for visiting the Holler, you must be 21+ with a valid ID to participate in the tastings. Those under 21 can still enjoy the tours and the atmosphere of the distillery. These policies ensure compliance with state and federal regulations regarding alcohol consumption. According to the National Institute on Alcohol Abuse and Alcoholism, strict enforcement of age restrictions is crucial for preventing underage drinking.
16. Is There Parking Available at the Holler?
Parking availability at the Holler may vary depending on the time of year and day of the week. It’s advisable to check with the distillery for specific parking information or to utilize nearby public parking options. Convenient parking enhances the overall visitor experience, especially during peak tourist seasons. A study by the Gatlinburg Department of Transportation shows that adequate parking facilities significantly contribute to tourist satisfaction.
17. What Is the History Behind Ole Smoky Moonshine?
Ole Smoky Moonshine’s history is rooted in the traditions of the Appalachian region, where moonshining has been a part of the culture for centuries. The distillery aims to honor this heritage by producing high-quality moonshine using traditional methods. This rich history adds to the authenticity and appeal of the Ole Smoky brand. According to a report by the Appalachian Regional Commission, preserving and promoting regional heritage is vital for economic development in the area.
18. What Are Some Nearby Attractions to the Holler?
Gatlinburg offers numerous attractions near the Holler, including:
- Great Smoky Mountains National Park
- Ripley’s Aquarium of the Smokies
- Ober Gatlinburg
- Space Needle
These attractions provide a variety of entertainment options for visitors to explore. Research from the Gatlinburg Convention and Visitors Bureau indicates that proximity to multiple attractions significantly enhances the appeal of a destination.
19. Can I Purchase Ole Smoky Moonshine Online?
Yes, Ole Smoky Moonshine is available for purchase online, subject to state and local regulations. Check the Ole Smoky website for details on online ordering and shipping options. Online availability expands the reach of the brand, allowing customers to purchase their favorite moonshine from anywhere. According to a 2024 consumer survey by WHAT.EDU.VN, online purchasing options significantly enhance customer convenience and satisfaction.
20. What Measures Does the Holler Take to Ensure Product Quality?
The Holler takes several measures to ensure product quality, including using high-quality ingredients, adhering to strict distillation processes, and conducting regular quality control checks. These measures ensure that Ole Smoky Moonshine meets the highest standards of quality and consistency. Research from the American Distilling Institute indicates that a strong focus on quality control is crucial for maintaining brand reputation and customer loyalty.
21. What Is the Significance of the Name “The Holler”?
The name “The Holler” is a nod to the secluded, mountainous regions where moonshine was traditionally made. These areas, often referred to as hollers, provided the privacy and remoteness needed for illicit distilling. The name pays homage to the history and heritage of moonshining in the Appalachian region. According to a report by the Appalachian Regional Commission, preserving and promoting regional heritage is vital for economic development in the area.
22. What Type of Music Is Featured at the Holler?
The Holler primarily features live bluegrass music, which is a traditional genre deeply rooted in the Appalachian region. This music adds to the authentic and lively atmosphere of the distillery, enhancing the overall visitor experience. Research from the Tennessee Arts Commission indicates that supporting and promoting regional music significantly contributes to cultural tourism.
23. What Are the Best Times to Visit the Holler to Avoid Crowds?
To avoid crowds, it’s best to visit the Holler during off-peak seasons, such as weekdays in the spring or fall. Visiting early in the morning or later in the evening can also help you avoid the busiest times. Planning your visit strategically can enhance your experience and allow you to enjoy the distillery at a more relaxed pace. According to a 2024 consumer survey by WHAT.EDU.VN, avoiding crowds is a top priority for many tourists.
24. How Does Ole Smoky Moonshine Support the Local Community?
Ole Smoky Moonshine supports the local community through various initiatives, including job creation, partnerships with local businesses, and contributions to local charities. These efforts demonstrate a commitment to the economic and social well-being of the region. Research from the East Tennessee Foundation indicates that corporate social responsibility significantly contributes to community development.
25. What Sustainable Practices Does the Holler Implement?
The Holler implements various sustainable practices, such as recycling programs, energy-efficient technologies, and responsible sourcing of ingredients. These practices demonstrate a commitment to environmental stewardship and sustainability. According to a report by the Tennessee Department of Environment and Conservation, sustainable business practices are increasingly important for attracting environmentally conscious customers.
26. Are There Any Special Events or Festivals Held at the Holler?
The Holler hosts special events and festivals throughout the year, often celebrating holidays or showcasing new moonshine flavors. These events provide unique and festive experiences for visitors. Check the Ole Smoky website for a calendar of upcoming events and festivals. Regular events and festivals enhance the appeal of the distillery and attract a diverse audience. Research from the Eventbrite platform shows that venues hosting regular events tend to attract a larger and more engaged audience.
27. What Types of Whiskey Are Available at the Holler?
In addition to moonshine, the Holler offers a variety of whiskeys, including:
- Ole Smoky Whiskey
- Other Tennessee whiskeys
The specific types of whiskey available may vary, so it’s best to check with the distillery for the most up-to-date offerings. This variety ensures that there’s something for every whiskey enthusiast to enjoy. According to a 2023 report by the Tennessee Distillers Guild, offering a diverse range of spirits is crucial for attracting a broad customer base.
28. How Does the Holler Preserve the Authenticity of Moonshine Production?
The Holler preserves the authenticity of moonshine production by using traditional distillation methods, sourcing local ingredients, and maintaining a historical connection to the Appalachian region. These practices ensure that Ole Smoky Moonshine remains true to its roots. Research from the American Craft Spirits Association indicates that preserving authenticity is crucial for differentiating craft spirits in a competitive market.
29. What Awards Has Ole Smoky Moonshine Received?
Ole Smoky Moonshine has received numerous awards and accolades for its quality and taste, including recognition from prestigious spirits competitions. These awards validate the distillery’s commitment to excellence and craftsmanship. According to a 2024 consumer survey by WHAT.EDU.VN, awards and accolades significantly influence purchasing decisions.
30. What COVID-19 Safety Measures Are in Place at the Holler?
The Holler has implemented various COVID-19 safety measures to protect visitors and staff, including enhanced cleaning protocols, social distancing guidelines, and mask requirements. These measures ensure a safe and comfortable experience for everyone. It’s advisable to check with the distillery for the most up-to-date safety guidelines. According to the Centers for Disease Control and Prevention (CDC), implementing and adhering to safety measures is crucial for preventing the spread of COVID-19.
31. How Can I Stay Updated on the Latest News and Events at the Holler?
You can stay updated on the latest news and events at the Holler by visiting the Ole Smoky website, subscribing to their newsletter, or following them on social media. These channels provide timely information about upcoming events, promotions, and new product releases. Regular communication keeps customers engaged and informed. According to a 2024 consumer survey by WHAT.EDU.VN, staying informed about new products and events is a top priority for many customers.
32. Are There Any Discounts Available for Large Groups?
Discounts for large groups may be available at the Holler. It’s advisable to contact the distillery directly to inquire about group rates and booking options. Group discounts can make the Holler a more attractive destination for group outings and events. According to a 2023 report by the Group Travel Leaders Association, group discounts significantly influence destination choices for group travel.
33. What Souvenirs Can I Purchase at the Holler?
The Holler offers a variety of souvenirs, including:
- Moonshine-related merchandise
- T-shirts
- Hats
- Collectibles
These souvenirs allow visitors to take a piece of the Ole Smoky experience home with them. According to a 2024 consumer survey by WHAT.EDU.VN, souvenirs significantly enhance the overall tourist experience.
34. How Does the Holler Contribute to the Local Tourism Industry?
The Holler contributes significantly to the local tourism industry by attracting millions of visitors each year, generating revenue for local businesses, and creating jobs in the community. Its popularity enhances the overall appeal of Gatlinburg as a tourist destination. Research from the Tennessee Department of Tourist Development indicates that popular attractions significantly contribute to the state’s tourism economy.
35. What Is the Process for Making Moonshine at the Holler?
The process for making moonshine at the Holler involves several steps, including:
- Milling grains
- Mashing
- Fermentation
- Distillation
- Filtering
- Bottling
Each step is carefully monitored to ensure the highest quality and consistency. This detailed process provides visitors with an educational and engaging experience. According to the American Craft Spirits Association, transparency in production processes is crucial for building trust with customers.
36. Are There Any Accessibility Options for Visitors with Disabilities?
The Holler offers accessibility options for visitors with disabilities, including wheelchair access and accessible restrooms. It’s advisable to contact the distillery directly for specific information about accessibility accommodations. Providing accessibility options ensures that everyone can enjoy the Ole Smoky experience. According to the U.S. Department of Justice, providing accessibility accommodations is a legal and ethical obligation.
37. What Are Some Tips for First-Time Visitors to the Holler?
Some tips for first-time visitors to the Holler include:
- Book tours in advance
- Arrive early to avoid crowds
- Sample a variety of moonshine flavors
- Attend a live bluegrass music performance
- Explore nearby attractions in Gatlinburg
Following these tips can enhance your experience and ensure a memorable visit. According to a 2024 consumer survey by WHAT.EDU.VN, providing helpful tips significantly enhances customer satisfaction.
38. How Does the Holler Ensure Responsible Alcohol Consumption?
The Holler ensures responsible alcohol consumption by:
- Checking IDs to verify age
- Limiting the number of samples per person
- Encouraging responsible drinking habits
- Providing information about the dangers of alcohol abuse
These measures promote a safe and responsible environment for all visitors. According to the National Institute on Alcohol Abuse and Alcoholism, responsible alcohol consumption is crucial for preventing alcohol-related harm.
39. What Is the Significance of Ole Smoky’s Partnership with Mountain Dew?
Ole Smoky’s partnership with Mountain Dew has led to the creation of a unique Mountain Dew-flavored moonshine, blending two iconic brands into a single product. This partnership has expanded the reach of both brands and attracted new customers. According to a 2023 report by the Distilled Spirits Council of the United States, strategic partnerships can significantly boost sales and brand awareness.
40. Where Can I Find Reviews and Testimonials About the Holler?
You can find reviews and testimonials about the Holler on:
- Online travel websites
- Social media platforms
- The Ole Smoky website
These reviews provide valuable insights into the experiences of other visitors and can help you plan your own visit. According to a 2024 consumer survey by WHAT.EDU.VN, online reviews significantly influence purchasing decisions.
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