Amazon Prime Day has become a major date on the retail calendar for shoppers seeking incredible deals. If you’re wondering, “What Day Is Prime Day?”, you’re in the right place. This guide will provide you with all the essential information about this highly anticipated sales event, including when it happens, what to expect, and how to prepare for the deals.
Prime Day 2024: Dates and What to Expect
Amazon has officially announced two major Prime Day-like events for 2024. Let’s break down what we know about each of them:
Prime Day July 2024: Celebrating a Decade of Deals
This year marked the 10th anniversary of the original Amazon Prime Day. Prime Day 2024 took place on July 16th and 17th, kicking off at 12:01 a.m. Pacific time. This two-day summer shopping extravaganza offered Prime members exclusive access to millions of deals across various categories.
While Amazon hasn’t released exact sales figures for Prime Day 2024, third-party data suggests it was a massive success, driving record U.S. ecommerce sales. Consumers in the U.S. alone spent an estimated $14.2 billion during this event. Prime members enjoyed “exclusive access to millions” of deals, including invite-only offers for significant discounts on popular items like Sony wireless headphones and Peloton products. Amazon also kept the excitement high by dropping new deals as frequently as every five minutes during select periods. In 2023, Prime members saved nearly $24 billion through deals and coupons, with over $2.5 billion in savings during Prime Day itself.
Prime Big Deal Days: The October Surprise
For those who missed the July Prime Day or are already looking ahead, Amazon has announced Prime Big Deal Days will return in October 2024. While the specific dates in October are yet to be revealed, Amazon has indicated this fall event is designed to “kick off the holiday season.” Like the summer Prime Day, Prime Big Deal Days will offer early holiday deals to Prime members across a wide range of popular categories and brands. This event will be available in 19 countries, making it a significant global shopping opportunity, although slightly smaller in geographic reach than the summer Prime Day.
This isn’t the first time Amazon has held a fall Prime Day-style event. In 2023, they hosted Prime Big Deal Days in October (October 10-11), which followed a similar format to the traditional summer Prime Day. This indicates that an October Prime Day-like event is becoming a regular fixture in Amazon’s sales calendar.
A Look Back: Prime Day Dates History
Understanding when Prime Day typically occurs can help you anticipate future events. Here’s a history of past Prime Day dates:
- 10th: July 16-July 17, 2024
- Ninth: July 11-12, 2023
- Eighth: July 12-13, 2022
- Seventh: June 21-22, 2021
- Sixth: Oct 13-14, 2020
- Fifth: July 15-16, 2019
- Fourth: July 16-17, 2018
- Third: July 11-12, 2017
- Second: July 12, 2016
- First: July 15, 2015
As you can see, Prime Day has primarily been a summer event, usually in July. The exception was in 2020 when it was moved to October, and the introduction of the fall Prime Big Deal Days in recent years suggests Amazon is now embracing a bi-annual Prime Day-like sales model.
Prime Day and Other Amazon Sales Events
It’s important to distinguish Prime Day from other Amazon sales events to maximize your savings throughout the year. Besides Prime Day and Prime Big Deal Days, Amazon introduced the Big Spring Sale in March 2024.
The Big Spring Sale, held in late March (March 20-25 in 2024), was Amazon’s first attempt at a spring sales event comparable to Prime Day. Unlike Prime Day which is exclusive to Prime members, the Big Spring Sale was open to all customers, although Prime members still received access to exclusive deals. This event focused on seasonally relevant deals for spring, such as spring fashion, outdoor furniture, and home essentials. Best-selling items during the Big Spring Sale included products like COSRX Snail Mucin and Sunzel Flare Leggings, showcasing the diverse range of popular items on sale.
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While the Big Spring Sale offers broader access, Prime Day (both summer and fall events) remains Amazon’s biggest sales event of the year, exclusively for Prime members and featuring the deepest discounts across the widest selection of products. Prime Big Deal Days in October is strategically positioned to kick off the holiday shopping season, offering another chance to snag significant savings before Black Friday and Cyber Monday.
How to Prepare for Prime Day Deals
To make the most of Prime Day, preparation is key. Here are some tips to get ready for the next Prime Day event:
- Become a Prime Member: Prime Day deals are exclusively for Amazon Prime members. You can sign up for a free trial or become a member at the Amazon Prime Day page.
- Sign Up for Deal Alerts: Use the Amazon app to create deal alerts for items you’re interested in. You’ll receive push notifications when those items go on sale during Prime Day.
- Use Alexa for Notifications: Add items to your Wish List or Cart and ask Alexa to notify you if deals become available on those products.
- Set Reminders: Mark your calendar for the anticipated Prime Day dates so you don’t miss out.
- Check for Updates: Stay informed by checking reliable sources like this article for the latest announcements and updates regarding Prime Day dates and deals.
- Explore Prime Insider Newsletter: Subscribe to the Prime Insider newsletter for early access to information about Prime member benefits, deals, and upcoming events.
By preparing in advance, you’ll be ready to navigate the deals and secure the items you want at the best possible prices when the next Prime Day arrives.
Conclusion: Stay Tuned for the Next Prime Day Date
So, what day is Prime Day? While the July Prime Day 2024 has passed, keep an eye out for the announcement of the October Prime Big Deal Days dates. Amazon typically reveals the official dates a few weeks in advance. By understanding the history of Prime Day and how to prepare, you’ll be well-equipped to take advantage of the fantastic deals Amazon offers during these major sales events. Keep checking back for updates, and happy deal hunting!
