In the world of written communication, especially in emails and letters, you might have come across “PS” at the very end of the message. But What Does Ps Mean and why is it still used today? PS stands for Postscript, derived from the Latin “postscriptum,” which literally translates to “written after.” Essentially, a PS is an afterthought, a piece of information added after the main body of your message has been completed.
Originally, postscripts were a practical necessity. Before the ease of editing and rewriting on computers, adding a PS was a straightforward way to include something you forgot to mention without having to rewrite the entire letter. While technology has made editing simpler, the PS has endured and evolved into a valuable communication tool, serving several strategic purposes beyond just correcting omissions. Let’s explore some effective ways to use PS in your communication.
Common Uses of PS
While the primary function of a PS was originally to add forgotten information, its role has expanded. Today, a PS is strategically used to draw attention, emphasize key messages, or add a personal touch. Here are several common and effective ways to utilize a PS:
Highlighting New Products and Services
In marketing and promotional emails, a PS can be a powerful tool to re-engage readers and drive action. After detailing your new products or services in the main body of the email, a PS can act as a final, attention-grabbing reminder.
For example:
PS: Curious to see what's new? Click here to explore our latest product line and discover special launch offers!This usage is effective because the PS often gets noticed even if the reader skims the main email content. It’s a prime spot to place a compelling call to action or highlight a key benefit, encouraging recipients to revisit your offerings and potentially increase click-through rates to your website. It also can feel less formal and more like a friendly suggestion, softening the sales message.
Sweetening the Deal with Special Bonuses
When announcing sales or special offers, a PS can be used to add an extra layer of enticement. If your email already details a discount or promotion, a PS can introduce an additional, unexpected bonus to further incentivize immediate action.
Consider this example:
PS: But wait, there's more! For the next few hours only, enjoy FREE SHIPPING on all orders in addition to our special sale prices!By placing the bonus offer in the PS, you create a sense of surprise and added value. This tactic can be particularly effective in creating urgency and converting interested readers into paying customers. The “just for you” feel of a PS makes the bonus seem more exclusive and appealing.
Emphasizing Key Points for Colleagues
In professional communication with colleagues, especially in longer emails, important information can sometimes get lost in the details. A PS can be strategically used to reiterate a crucial point or directive that you want to ensure your colleague doesn’t miss.
For instance:
PS: To reiterate, focusing on cost reduction in our marketing strategy is crucial for the next quarter's success.Using a PS in this context acts as a clear signal that the information is of high importance. It draws the eye and reinforces the message, ensuring that key takeaways aren’t overlooked, particularly in busy professional environments. It’s a way to add emphasis without being overly assertive within the main email body.
Adding a Personal Touch to Your Message
In an increasingly digital and often impersonal world, adding a personal touch to your communication can significantly strengthen relationships. A PS can be an excellent place to include a friendly, off-topic remark that builds rapport and humanizes your interactions.
For example:
PS: On a personal note, I hope you have a chance to enjoy the sunshine this weekend!This type of PS shows that you see the recipient as an individual beyond just a professional contact. It fosters a warmer connection and can improve overall communication and collaboration. It’s a simple yet effective way to build stronger professional relationships.
Extending Congratulations and Building Rapport
A PS can also be used to acknowledge personal or professional achievements of the recipient, further strengthening your relationship. Adding a congratulatory message in a PS can feel more personal and less formal than including it within the main email body, particularly if the email has a different primary purpose.
For example:
PS: I recently heard about your promotion – congratulations! Well deserved!By using the PS for congratulations, you demonstrate that you pay attention to the recipient’s life and successes, fostering goodwill and strengthening your professional bond. It’s a thoughtful gesture that can make a positive impact on your working relationship.
Conclusion
The postscript, or PS, is far more than just a relic of handwritten letters. It’s a versatile tool in modern communication, particularly in email marketing and professional correspondence. Understanding what PS means and how to use it strategically can significantly enhance your message’s impact, improve engagement, and build stronger relationships. Whether you’re highlighting a key offer, emphasizing a crucial point, or adding a personal touch, the PS remains a powerful way to make your message stand out and get noticed.
