For many, the word “brat” conjures images of spoiled, entitled, and snobby children. The ideal, as parents, is to encourage politeness, appreciation, and gratitude. However, the rise of “Brat Summer” on social media is challenging this traditional negative connotation, aiming to transform “brat” into a symbol of strength and empowerment.
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But how did “Brat Summer” 2024 emerge? The trend can be traced back to pop star Charli XCX and her album titled Brat. The album’s songs, lyrics, and overall message reclaim the derogatory meaning of “brat,” inspiring girls to unapologetically be themselves. The album explores the experiences of navigating the complexities of life in your 30s, acknowledging the imperfections and messiness that come with it – a sentiment that resonates across generations, explaining its popularity with younger adults and teens.
The “brat” concept has also evolved into an aesthetic, characterized by a casual yet edgy style. This includes items like shorts, leather jackets, acid-washed jeans (making a comeback), smudged eyeliner, and sunglasses worn indoors. A signature color? Lime green.
While many parents are devoted fans of more traditional role models, there’s value in exposing children to alternatives to the “good girl” stereotype. The goal is to help children discover themselves, their passions, and their community, empowering them to confidently pursue their own path, rather than simply following the crowd.
However, encouraging a “brat” mentality, even with a redefined meaning, raises questions. Are there other avenues to foster self-esteem and confidence?
Dangers of Embracing a ‘Brat Summer’
Nicholette Leanza, LPPC-S, a therapist at LifeStance Health, cautions against the potential pitfalls of using the term “brat” loosely around children.
“It cultivates a hedonistic attitude of ‘I can do what I want when I want,’ and so it’s important that parents help balance this by teaching that it’s OK to speak their mind and be assertive as long as it’s not disrespectful or dismissive of others,” explains Leanza. “This folds nicely into parents teaching empathy to help their child recognize how their actions may affect others.” It’s crucial for children to understand the distinction between confidence and entitlement.
Jenn Mann, PsyD, a licensed marriage, family, and child therapist and author of The A to Z Guide to Raising Happy Confident Kids, emphasizes the negative history associated with the word “brat.”
“Calling your child a brat is not empowering and at the heart of what children become is what their parents tell them that they are,” she explains. “You don’t wanna be unconsciously programming your child to believe they are the traditional sense of a brat.”
Turning ‘Brat Summer’ Into a Positive Parenting Tool
Despite the potential downsides, the “brat summer” concept can be a valuable parenting tool when approached with mindfulness. Traditionally, society often pressures girls to prioritize pleasing others, caring for others’ needs, and being overly concerned with external perceptions.
“Teaching the contrary is an empowering move that helps create your own healthy version of ‘brat girl summer’ for your child,” says Dr. Mann. “It’s something that should be integrated into all parenting, especially parenting young girls.”
Leanza agrees, highlighting how the “brat” trend encourages unique forms of self-expression and self-advocacy.
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“It makes me think of the famous quote, ‘Well-behaved women rarely make history,’’ says Leanza. “That encourages women to be outspoken and challenge societal expectations of being the ‘good girl.’”
Ultimately, the redefinition of “brat” encourages a shift towards self-acceptance, confidence, and unapologetic self-expression.
However, it’s essential to emphasize tolerance and respect. A recent incident involving Charli XCX fans directing negativity towards another artist highlighted the importance of understanding the true meaning behind the “brat” concept. Charli XCX herself quickly condemned the behavior, reinforcing the message of love, support, and inclusivity.
The “brat” vibe, when understood correctly, can be beneficial for everyone, from pop stars to parents to young adults navigating their identities. It’s about embracing individuality, challenging expectations, and confidently pursuing your own path, all while maintaining respect and empathy for others.
