If you own or are interested in vehicles from Chrysler, Dodge, Jeep, Ram, or Fiat, you’ve likely encountered the term “Mopar.” So, What Is Mopar exactly? It’s more than just a name; it’s a legacy of performance, parts, and customer care deeply intertwined with the history of Chrysler and its associated brands.
Mopar is the parts, service, and customer care division of Fiat Chrysler Automobiles (FCA), now Stellantis. The name itself is a clever portmanteau, blending “MOtor” and “PARts,” encapsulating the division’s core function. It encompasses everything from replacement parts and performance upgrades to customer service and vehicle protection plans.
The Evolution of Mopar: A Historical Perspective
While the term may seem relatively modern, Mopar’s roots stretch back to the 1930s. Officially, “Mopar” became a registered brand name in 1937, initially used by Chrysler to market antifreeze. However, its role expanded significantly over the decades.
The onset of World War II saw Mopar, like much of the automotive industry, shift its focus to supporting the war effort. After the war, Mopar continued to evolve. In the 1950s, it introduced a comprehensive lineup of parts designed specifically for Chrysler vehicles. 1953 marked a milestone with the opening of the Mopar Parts Depot, centralizing distribution and streamlining the supply chain.
The 1960s and 70s cemented Mopar’s association with high performance. Enthusiasts began using “Mopar” as a shorthand to describe their powerful Chrysler, Dodge, and Plymouth muscle cars. This organic adoption fueled Mopar’s growth, leading to an expanded range of performance parts and accessories catered to this passionate community. Mopar also pioneered a dedicated parts delivery system, enhancing service efficiency for dealerships.
The early 1990s saw the establishment of the Mopar College Automotive Program (CAP), aimed at developing a skilled workforce of automotive technicians. This commitment to training underscores Mopar’s dedication to quality service. In 2008, the Mopar Express Lane concept was introduced to further expedite routine dealership maintenance and repairs.
Today, Mopar boasts an extensive catalog of over 500,000 parts and accessories designed for the full range of Fiat Chrysler (now Stellantis) vehicles. With over 34,000 trained technicians serving customers in more than 150 markets worldwide, Mopar’s global reach is undeniable.
Mopar Parts and Accessories: Enhancing Your Vehicle
One of the key benefits of choosing Mopar is the assurance of quality and compatibility. Mopar parts and accessories are engineered specifically for Chrysler, Dodge, Jeep, Ram, and Fiat vehicles. This means they are designed to fit seamlessly and function optimally, maintaining the vehicle’s original performance and safety standards.
Whether you’re looking to personalize your ride with a new appearance package, boost performance with upgraded components, or enhance versatility with practical accessories, Mopar offers a wide selection of options. These accessories are designed to integrate seamlessly, giving your vehicle a factory-installed look and feel.
Mopar’s Exclusive Programs: Added Value for Owners
Beyond parts and service, Mopar provides exclusive programs designed to enhance the ownership experience. Mopar Vehicle Protection (MVP) plans offer extended service coverage that complements your vehicle’s original warranty, providing peace of mind against unexpected repair costs. These plans often include benefits such as roadside assistance, rental car coverage, and trip interruption protection.
For Jeep owners, the Jeep Wave program provides a host of exclusive perks, including access to Jeep brand events, special savings on parts and accessories, and dedicated service support. These programs demonstrate Mopar’s commitment to building lasting relationships with its customers and fostering a strong sense of community.
In conclusion, Mopar is more than just a parts supplier; it’s a comprehensive service and customer care organization dedicated to supporting Fiat Chrysler (Stellantis) vehicle owners. From its historical roots to its extensive product offerings and exclusive programs, Mopar plays a vital role in ensuring the performance, reliability, and overall satisfaction of Chrysler, Dodge, Jeep, Ram, and Fiat vehicles. For any questions or information, contact your local CDJR dealership.
