Snoop Dogg, the name synonymous with laid-back vibes and West Coast hip-hop, has cultivated a career that extends far beyond music. From dominating the rap scene in the 90s to becoming a multifaceted entrepreneur and pop culture icon, his journey has been as impressive as it is diverse. So, what is Snoop Dogg’s net worth in 2024? According to Celebrity Net Worth, the D-O-double G’s financial empire is estimated to be around $160 million.
This substantial figure isn’t solely built on record sales. While his music career undeniably laid the foundation, Snoop Dogg’s net worth is a testament to his savvy business acumen, strategic investments, and successful brand partnerships. Let’s delve into the various streams that contribute to Snoop Dogg’s impressive financial standing.
From Doggystyle to Global Icon: The Music Fortune
Calvin Cordozar Broadus Jr., миру known as Snoop Dogg, launched his music career in 1993 with the groundbreaking album “Doggystyle” on Death Row Records. This debut album was just the beginning of a phenomenal run in the music industry. To date, Snoop Dogg has sold over 35 million albums globally, solidifying his place as a hip-hop legend.
His journey came full circle in 2022 when Snoop acquired Death Row Records, the very label that launched his career, from MNRK Music Group (controlled by Blackstone). This acquisition was not just symbolic but a strategic business move, bringing his early catalog under his control and opening new avenues for growth.
Snoop Dogg’s touring power also significantly contributes to his income. His 2022 world tour grossed an impressive $73.7 million, with some of his largest shows in Tacoma, Washington, generating $2.9 million over just two days. With 20 studio albums under his belt, including the 2022 release “B.O.D.R. (Bacc on Death Row),” Snoop continues to actively release music and engage with fans worldwide.
Beyond the Mic: Snoop Dogg’s Business and Investment Ventures
Snoop Dogg’s entrepreneurial spirit is as potent as his lyrical talent. He has strategically diversified his portfolio across various sectors, demonstrating a keen eye for lucrative opportunities.
Still G.I.N and 19 Crimes Wine: Ventures in the Beverage Industry
Snoop Dogg’s latest venture in the beverage world is Still G.I.N, a gin brand he co-founded with another hip-hop icon, Dr. Dre. Priced at approximately $39 per bottle, this gin brand taps into the growing spirits market.
This isn’t his first foray into alcoholic beverages. In 2020, Snoop partnered with 19 Crimes winery, launching his own wine, “Snoop Cali Red,” under their label. This multi-year partnership has proven successful, further cementing his presence in the beverage industry.
The Snooper Market and Snoop Doggie Doggs: Apparel and Merchandise
Snoop Dogg’s entrepreneurial ventures extend into the retail space through The Snooper Market. This online store offers a wide range of branded apparel and merchandise, from clothing items like shirts and hoodies to unique items such as baby onesies, socks, limited edition vinyl records, his cookbook, and branded candles.
Recognizing the massive pet industry, Snoop also launched Snoop Doggie Doggs, an apparel and accessories line specifically for dogs. This venture cleverly capitalizes on his name and image, appealing to pet owners and Snoop Dogg fans alike.
Casa Verde Capital: Investing in the Green Rush
In 2015, Snoop Dogg co-founded Casa Verde Capital, a venture capital firm focused on the burgeoning cannabis industry. Partnering with Karan Wadhera, formerly of Goldman Sachs and Nomura, Snoop demonstrated his forward-thinking approach to business. Casa Verde Capital has grown into a significant player in the cannabis investment space, with a portfolio estimated at $300 million, according to Forbes. It stands as one of the pioneering investment funds dedicated to the cannabis sector.
Casa Verde’s portfolio includes companies across the cannabis ecosystem, such as online dispensary platform Dutchie, cannabis delivery service Eaze, and cannabis media platform Merry Jane. Snoop also launched his own line of cannabis-infused snacks, “Uncle Snoop’s Snazzle Os,” in 2022 in collaboration with Tsumo Snacks, a Casa Verde portfolio company, showcasing vertical integration within his cannabis business interests.
Tech Investments: Klarna, Reddit, Robinhood, and Beyond
Snoop Dogg’s investment portfolio extends beyond cannabis and beverages into the tech world. He has demonstrated a knack for identifying promising tech companies early on.
He is a minority shareholder in Klarna, the global “buy now, pay later” digital payment platform. In February 2024, Klarna’s valuation was estimated at $20 billion ahead of a potential U.S. IPO (Bloomberg).
Snoop was also an early investor in Reddit, participating in a $50 million funding round in 2014, long before the platform’s public offering. Reddit (RDDT) went public in 2024 and currently boasts a market capitalization exceeding $13 billion.
Similarly, Snoop invested in Robinhood (HOOD) in its early stages, participating in a $13 million seed funding round, also in 2014. Robinhood’s current market capitalization is nearly $24 billion. These early tech investments have undoubtedly contributed significantly to Snoop Dogg’s net worth.
Brand Partnerships: The Power of Endorsements
Beyond his direct business ventures, Snoop Dogg has cultivated highly lucrative brand partnerships with a diverse range of major companies. His endorsements span various industries, including food and beverage, retail, and technology.
He has been featured in advertising campaigns for brands like Corona, Dunkin’, Petco, Skechers, Klarna, Beyond Meat, Solo Stove, BIC EZ Reach lighters, and GrubHub. These partnerships leverage Snoop Dogg’s recognizable image and cultural influence to reach a broad audience.
In 2014, Forbes reported that Snoop earned $10 million that year alone from concert sales, cameo fees, and endorsements with brands such as Hot Pockets and Airbnb. His multi-year partnership with Skechers, including his own line of sneakers, is another example of his successful brand collaborations. He credits Martha Stewart for advising him to partner with Skechers, highlighting the value of his diverse network.
His unlikely but highly successful partnership with Martha Stewart has spawned numerous business collaborations. Their initial cooking show, “Martha & Snoop’s Potluck Dinner Party,” on VH1, led to spin-offs like “Martha & Snoop’s Potluck Party Challenge” and “Snoop and Martha’s Very Tasty Halloween.” The duo has also appeared in commercials together for brands like Tostitos, Skechers, and BIC EZ Reach lighters, and even launched a handbag line called “Best Bud Bags” in partnership with BIC EZ Reach lighters.
Conclusion: A Net Worth Built on Diversification and Hustle
Snoop Dogg’s estimated $160 million net worth is a testament to his evolution from a celebrated rapper to a savvy businessman and cultural icon. His financial success is not solely reliant on his music career but is a diversified portfolio encompassing strategic investments, successful business ventures, and impactful brand partnerships. From cannabis to tech, beverages to merchandise, Snoop Dogg has proven his ability to identify opportunities and build a lasting financial empire. His journey exemplifies how talent, combined with entrepreneurial spirit and strategic diversification, can lead to substantial and enduring wealth.
