What Is REI? Understanding Recreational Equipment, Inc. and Its Co-op

REI, or Recreational Equipment, Inc., is a leading outdoor gear and sporting goods retailer. Want to learn more about their co-op and what they offer? At WHAT.EDU.VN, we provide you with accessible answers to your questions. Discover REI’s mission, products, and how you can benefit from their services. Get informed today and simplify your understanding of REI.

Table of Contents

What Is Rei?
What are the 5 Core Values of REI?
What Products Does REI Offer?
What is REI Co-op Membership?
What are the Benefits of an REI Co-op Membership?
How Much Does an REI Co-op Membership Cost?
What is the REI Return Policy?
How Does REI Support Sustainability?
Where are REI Stores Located?
What is REI’s Commitment to Diversity and Inclusion?
What are REI Adventures?
What is the REI Used Gear Program?
How Does REI Compare to Other Outdoor Retailers?
What are Some Popular REI Brands?
How Can I Contact REI Customer Service?
What is the REI Mobile App?
What is REI’s Role in Outdoor Education?
How Does REI Give Back to the Community?
What is the History of REI?
What is the Future of REI?
Frequently Asked Questions (FAQs) About REI

1. What is REI?

REI, which stands for Recreational Equipment, Inc., is a well-known retailer specializing in outdoor gear and sporting goods. Founded in 1938, REI operates as a cooperative, meaning it is owned by its members. According to the company, this structure allows REI to prioritize the values of its members and employees over maximizing profits. This member-owned model is a key differentiator in the retail landscape. REI is committed to providing quality products and services for outdoor enthusiasts. They offer a wide range of equipment, apparel, and expert advice for activities such as hiking, camping, climbing, cycling, and more. Learn about their cooperative values, diverse product range, and dedication to sustainability.

2. What are the 5 Core Values of REI?

REI operates on five core values that guide its business practices and relationships with members, employees, and the community. These values are:

Authenticity: Being genuine and true to its outdoor roots. REI strives to provide honest and reliable information and products to its customers.
Quality: Offering durable, high-performance gear that meets the demands of outdoor adventures. REI carefully selects brands and products that meet its quality standards.
Service: Providing exceptional customer service and expert advice to help customers make informed decisions. REI employees are knowledgeable and passionate about the outdoors.
Integrity: Operating with honesty, transparency, and ethical business practices. REI is committed to doing the right thing for its members, employees, and the environment.
Stewardship: Protecting and preserving the outdoors for future generations. REI actively supports conservation efforts and promotes responsible outdoor recreation.

These values reflect REI’s commitment to its community and the environment, influencing every aspect of its operations from product selection to community engagement.

3. What Products Does REI Offer?

REI offers a broad spectrum of products tailored to outdoor activities and adventures. Their inventory includes:

Apparel: Clothing suitable for various weather conditions and activities, including hiking pants, waterproof jackets, and thermal wear.
Footwear: Hiking boots, trail running shoes, and casual shoes designed for comfort and performance.
Camping Gear: Tents, sleeping bags, camp furniture, and cooking equipment for overnight trips.
Climbing Gear: Ropes, harnesses, carabiners, and other essential climbing equipment for beginners to experts.
Cycling Gear: Bicycles, cycling apparel, helmets, and accessories for road, mountain, and recreational biking.
Paddling Gear: Kayaks, canoes, paddleboards, paddles, and safety equipment for water sports.
Fitness Gear: Training apparel, fitness trackers, and yoga accessories for staying active.
Outdoor Electronics: GPS devices, headlamps, and portable power solutions for navigation and communication.

REI also carries products from well-known brands like Patagonia, The North Face, and Columbia, as well as its own line of REI Co-op branded products.

4. What is REI Co-op Membership?

REI Co-op Membership is a program that allows customers to become part-owners of the company for a one-time fee. Members receive a range of benefits, including an annual dividend, special discounts, and access to exclusive events. According to REI, the Co-op Membership is designed to foster a community of outdoor enthusiasts and reward loyal customers. By becoming a member, individuals support REI’s mission to inspire, educate, and equip people for a lifetime of outdoor adventure and stewardship.

5. What are the Benefits of an REI Co-op Membership?

Becoming an REI Co-op member unlocks a variety of benefits designed to enhance your outdoor experiences and save you money:

Annual Dividend: Members receive an annual dividend, typically around 10% of their eligible purchases from the previous year.
Exclusive Discounts: Access to special discounts and promotions on selected items throughout the year.
Member-Only Events: Invitations to exclusive events, workshops, and classes focused on outdoor skills and activities.
REI Co-op Mastercard Rewards: Opportunities to earn additional rewards and benefits through the REI Co-op Mastercard program.
Free Shipping: Members often receive free standard shipping on online orders with no minimum purchase requirement.
Gear Rentals: Discounted rates on gear rentals for camping, hiking, and other outdoor adventures.
In-Store Benefits: Access to in-store member services, such as free gear adjustments and maintenance.

These benefits are designed to provide value to outdoor enthusiasts while supporting REI’s commitment to sustainability and community engagement.

6. How Much Does an REI Co-op Membership Cost?

The REI Co-op Membership has a one-time fee. As of 2024, the lifetime membership fee is $30. This fee grants members access to all the benefits of the program.

7. What is the REI Return Policy?

REI is known for its generous return policy, which allows members to return or exchange items within one year of purchase. The policy applies to both new and used gear, provided it is returned in good condition. There are some exceptions, such as electronics and items damaged through misuse. Non-members also benefit from a return policy.

8. How Does REI Support Sustainability?

REI is committed to sustainability through various initiatives and practices:

Product Sustainability Standards: REI sets rigorous sustainability standards for the products it sells, favoring brands and products that minimize environmental impact.
Responsible Sourcing: REI works with suppliers to promote responsible sourcing of materials, ensuring ethical labor practices and environmental stewardship.
Energy Efficiency: REI implements energy-efficient practices in its stores and operations, reducing its carbon footprint.
Waste Reduction: REI focuses on reducing waste through recycling programs, reusable packaging, and initiatives to minimize landfill waste.
Conservation Efforts: REI supports conservation organizations and initiatives through grants, partnerships, and volunteer efforts.
Product Trade-In Programs: REI offers programs like the Re/Supply used gear program, which extends the life cycle of products and reduces waste.

Through these efforts, REI aims to minimize its environmental impact and promote sustainable practices within the outdoor industry.

9. Where are REI Stores Located?

REI operates over 170 stores across the United States, making it accessible to outdoor enthusiasts in many regions. The company continues to expand its physical presence, opening new stores in strategic locations to serve its growing membership base. Customers can find REI stores in urban centers, suburban areas, and near popular outdoor destinations. To find the nearest REI store, visit the store locator on the REI website.

10. What is REI’s Commitment to Diversity and Inclusion?

REI is committed to fostering diversity and inclusion within its workforce, membership, and the outdoor community. REI actively promotes diversity and inclusion through various initiatives:

Employee Resource Groups: REI supports employee resource groups that provide a platform for employees from diverse backgrounds to connect, share experiences, and advocate for inclusion.
Partnerships: REI partners with organizations that promote diversity and inclusion in the outdoors, supporting initiatives that break down barriers to access and participation.
Training and Education: REI provides training and education programs for employees to raise awareness about diversity, equity, and inclusion.
Community Outreach: REI engages in community outreach efforts to connect with diverse communities and create opportunities for outdoor recreation and education.
Supplier Diversity: REI is committed to working with diverse suppliers and vendors, promoting economic inclusion and supporting minority-owned businesses.

Through these efforts, REI strives to create a welcoming and inclusive environment for everyone who enjoys the outdoors.

11. What are REI Adventures?

REI Adventures offers guided outdoor trips and experiences around the world. These adventures cater to a variety of interests and skill levels. These guided tours range from hiking and camping to kayaking and cultural explorations. REI Adventures provides expert guides, logistics support, and curated itineraries. This ensures a memorable and hassle-free experience. REI Adventures is a great way to explore new destinations. You can also enhance your outdoor skills with a trusted and experienced organization.

12. What is the REI Used Gear Program?

The REI Used Gear Program, also known as Re/Supply, is an initiative that allows customers to buy and sell used outdoor gear. This program helps extend the life cycle of products, reduces waste, and offers affordable options for outdoor enthusiasts. Customers can trade in their gently used gear at REI stores. In exchange, they receive gift cards. REI then cleans, repairs, and resells the used gear online and in select stores. According to REI, this program aligns with its commitment to sustainability and promotes a circular economy.

13. How Does REI Compare to Other Outdoor Retailers?

REI distinguishes itself from other outdoor retailers through its cooperative ownership model, commitment to sustainability, and focus on community engagement. Here’s a comparison:

Feature	REI	Other Outdoor Retailers
Ownership Model	Cooperative, owned by its members	Typically owned by shareholders or private entities
Sustainability	Strong emphasis on sustainability and responsible sourcing	Varies; some retailers are increasing their focus on sustainability
Community	Actively involved in community outreach and conservation efforts	Some retailers participate in community initiatives, but it’s often less central to their business model
Return Policy	Generous return policy for members	Return policies vary, often with shorter timeframes and stricter conditions
Product Selection	Broad selection of high-quality outdoor gear and apparel	Product selection can vary, with some retailers focusing on specific categories or brands
Pricing	Competitive pricing with member discounts and dividends	Pricing varies; discounts and promotions may be available, but member-specific benefits are less common
Brand Partnerships	Carries well-known brands and its own line of REI Co-op branded products	Carries a variety of brands, often with exclusive partnerships and collaborations
Expert Advice	Knowledgeable staff and expert advice available in-store and online	Staff expertise can vary; online resources may be available, but the level of support may differ
Used Gear Program	Offers a used gear program (Re/Supply) for buying and selling used equipment	Used gear programs are less common, but some retailers may offer trade-in or consignment options
Membership	Co-op membership with a one-time fee and ongoing benefits	Loyalty programs may be available, but they typically don’t involve ownership or dividends

REI’s unique approach and dedication to its values set it apart in the competitive outdoor retail market.

14. What are Some Popular REI Brands?

REI carries a diverse range of popular brands known for their quality and performance in the outdoors. Some of the top brands available at REI include:

Patagonia: Renowned for its commitment to environmental activism and sustainable manufacturing practices, Patagonia offers high-quality outdoor apparel and gear.
The North Face: A leading brand in outdoor apparel, footwear, and equipment, The North Face is known for its innovative designs and durable products.
Columbia: Columbia offers a wide range of outdoor clothing and footwear at affordable prices.
Smartwool: Specializing in merino wool apparel, Smartwool products are known for their comfort, performance, and sustainability.
Black Diamond: A trusted brand among climbers and backcountry skiers, Black Diamond offers high-quality climbing gear, lighting solutions, and ski equipment.
Garmin: Garmin produces GPS devices, fitness trackers, and smartwatches designed for outdoor enthusiasts and athletes.
REI Co-op: REI’s own line of branded products offers quality and value, with a focus on sustainability and innovation.

These brands represent a mix of established names and emerging players in the outdoor industry. They reflect REI’s commitment to offering customers the best products for their adventures.

15. How Can I Contact REI Customer Service?

REI offers multiple channels for customers to contact their customer service team:

Phone: Call the REI customer service hotline.
Email: Send an email through the online contact form on the REI website.
Live Chat: Engage in a live chat session with a customer service representative on the REI website.
In-Store: Visit any REI store and speak with a staff member for assistance.
Social Media: Reach out to REI through their social media channels, such as Facebook and Twitter.

REI customer service is available to assist with order inquiries, product questions, membership issues, and any other concerns.

16. What is the REI Mobile App?

The REI Mobile App enhances the shopping experience for outdoor enthusiasts. The REI Mobile App offers a range of features:

Shopping: Browse and purchase products directly from the app.
Membership: Manage your REI Co-op membership. You can also access your digital membership card.
Rewards: Track your dividend earnings and redeem rewards.
Store Locator: Find nearby REI stores. Check hours, and get directions.
Product Scan: Scan product barcodes in-store. Access product information and reviews.
Activities: Discover local events, classes, and workshops.
Community: Connect with other outdoor enthusiasts. Share your adventures.

The REI Mobile App is available for both iOS and Android devices.

17. What is REI’s Role in Outdoor Education?

REI plays a significant role in outdoor education through various programs and initiatives. REI offers classes and workshops on a wide range of topics. These topics include: camping, hiking, climbing, and kayaking. These educational resources help individuals develop the skills and knowledge. This helps them to safely and confidently enjoy the outdoors. REI also partners with organizations. These organizations provide outdoor education programs for youth and underserved communities. REI’s commitment to education reflects its mission. It aims to inspire and enable people. This helps them to experience and appreciate the natural world.

18. How Does REI Give Back to the Community?

REI is committed to giving back to the community through various initiatives and partnerships. REI supports numerous non-profit organizations. These organizations focus on conservation, outdoor recreation, and community development. REI also provides grants and sponsorships. These grants and sponsorships support local outdoor projects and events. Employees volunteer their time and expertise. They participate in community service projects. REI actively promotes responsible outdoor practices. It encourages its members and customers to get involved. They promote conservation efforts. Through these efforts, REI strives to make a positive impact. They support the communities and environments. They help them thrive.

19. What is the History of REI?

REI was founded in 1938 by Lloyd and Mary Anderson. They were a group of 23 Seattle-area mountaineers. They were looking for affordable, high-quality climbing gear. Initially, they operated as a cooperative. Members could purchase gear at cost. REI grew over the years. It expanded its product offerings. It opened retail stores across the United States. REI has remained committed to its cooperative roots and values. It supports outdoor recreation and conservation. It is a leading retailer in the outdoor industry.

20. What is the Future of REI?

The future of REI involves continued innovation. They aim to provide this while enhancing the customer experience. REI is focused on expanding its online presence. They are doing this while improving their physical stores. They are adapting to changing consumer preferences. Sustainability remains a core focus. They are reducing their environmental impact. REI continues to invest in community engagement. They are expanding their outdoor education programs. They also plan to promote diversity. They will promote inclusion in the outdoors. The company will remain a trusted resource. They will serve outdoor enthusiasts for years to come.

21. Frequently Asked Questions (FAQs) About REI

Question	Answer
What does REI stand for?	Recreational Equipment, Inc.
How do I become an REI member?	You can become a lifetime member by paying a one-time fee.
What are the benefits of REI membership?	Benefits include an annual dividend, exclusive discounts, access to member-only events, and more.
What is REI’s return policy?	REI has a generous return policy. It allows returns and exchanges within one year of purchase for members.
How does REI support sustainability?	REI supports sustainability through responsible sourcing, waste reduction, energy efficiency, and conservation efforts.
Where can I find an REI store?	Visit the store locator on the REI website to find the nearest location.
Does REI offer outdoor classes?	Yes, REI offers a variety of classes and workshops on outdoor skills and activities.
What is the REI Re/Supply program?	The Re/Supply program allows customers to buy and sell used gear, promoting sustainability.
How can I contact REI customer service?	You can contact REI customer service by phone, email, live chat, or in-store.
Does REI have a mobile app?	Yes, the REI Mobile App is available for both iOS and Android devices. It enhances the shopping experience and provides access to membership benefits.

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