Who What Wear is a leading digital fashion publication, and WHAT.EDU.VN can tell you why it has become such an influential voice in the fashion world, offering accessible style advice and trend forecasting. If you’re seeking to stay ahead of the curve in fashion, explore the latest style trends, and understand the dynamics of fashion media, stick around as we dive into the world of Who What Wear and its significance.
1. What is Who What Wear?
Who What Wear is a digital fashion and lifestyle publication known for its accessible approach to style, trend forecasting, and celebrity fashion coverage. Founded in 2006 by Hillary Kerr and Katherine Power, it quickly gained popularity for its relatable content and focus on real-world fashion advice.
1.1 Mission and Vision
The mission of Who What Wear is to empower women to feel confident and stylish through informative and inspiring content. Its vision is to be the go-to source for fashion inspiration and advice, catering to a broad audience with varying tastes and budgets.
1.2 Core Values
- Accessibility: Providing fashion advice that is easy to understand and implement.
- Inclusivity: Catering to diverse body types, skin tones, and style preferences.
- Trend Forecasting: Identifying and analyzing emerging trends in fashion and beauty.
- Authority: Establishing credibility through well-researched and expertly curated content.
- Community: Fostering a sense of belonging among its readers through engagement and interaction.
1.3 Key Features
- Trend Reports: In-depth analyses of current and upcoming fashion trends.
- Celebrity Style: Coverage of celebrity fashion choices and how to emulate them.
- Shopping Guides: Curated lists of recommended products across various categories.
- Style Advice: Practical tips and advice on how to dress for different occasions and body types.
- Beauty Content: Tutorials, product reviews, and beauty trend analysis.
2. Who Founded Who What Wear?
Who What Wear was founded by Hillary Kerr and Katherine Power in 2006. These two entrepreneurs identified a gap in the market for a fashion publication that was both aspirational and accessible.
2.1 Hillary Kerr: Co-founder and Editorial Director
Hillary Kerr is an experienced writer and editor with a background in journalism. Her expertise lies in creating engaging content and identifying emerging trends. She oversees the editorial direction of Who What Wear, ensuring that the content remains relevant and informative.
2.2 Katherine Power: Co-founder and CEO
Katherine Power brings a strong business acumen and marketing expertise to Who What Wear. As CEO, she is responsible for the overall strategy and growth of the company, including partnerships, branding, and revenue generation.
2.3 The Synergy of Kerr and Power
The partnership between Kerr and Power has been instrumental in the success of Who What Wear. Kerr’s editorial expertise combined with Power’s business savvy has created a well-rounded and successful media brand.
3. What Kind of Content Does Who What Wear Offer?
Who What Wear offers a wide range of content, catering to various interests and preferences within the fashion and lifestyle space.
3.1 Fashion Trends
Who What Wear is known for its in-depth coverage of fashion trends. The publication provides timely and insightful analysis of emerging trends, helping readers stay ahead of the curve.
3.1.1 Seasonal Trends
Each season, Who What Wear publishes comprehensive trend reports, highlighting the key looks, colors, and styles that will dominate the fashion landscape.
3.1.2 Micro-Trends
In addition to seasonal trends, Who What Wear also covers micro-trends, which are niche styles or items that gain popularity within specific subcultures or communities.
3.2 Celebrity Style
Celebrity fashion is a significant focus for Who What Wear. The publication covers celebrity outfits, red carpet looks, and street style, providing readers with inspiration and ideas for their own wardrobes.
3.2.1 “Steal Her Style” Features
These articles break down celebrity outfits and offer affordable alternatives, allowing readers to emulate their favorite celebrity looks without breaking the bank.
3.2.2 Red Carpet Coverage
Who What Wear provides detailed coverage of red carpet events, analyzing the fashion choices of celebrities and identifying key trends.
3.3 Shopping Guides
Shopping guides are a staple of Who What Wear, offering curated lists of recommended products across various categories. These guides help readers discover new brands and products, making the shopping experience more efficient and enjoyable.
3.3.1 “Best Of” Lists
These lists highlight the best products in a particular category, such as “Best White T-Shirts” or “Best Summer Sandals.”
3.3.2 Budget-Friendly Options
Who What Wear often includes budget-friendly options in its shopping guides, ensuring that readers with varying budgets can find suitable products.
3.4 Style Advice
Practical style advice is another key component of Who What Wear’s content. The publication offers tips and guidance on how to dress for different occasions, body types, and personal styles.
3.4.1 “How To Wear” Articles
These articles provide step-by-step instructions on how to style specific items or trends, such as “How to Wear Wide-Leg Pants” or “How to Style a Blazer.”
3.4.2 Body Type Guides
Who What Wear offers style advice tailored to different body types, helping readers find clothing that flatters their figure.
3.5 Beauty Content
In addition to fashion, Who What Wear also covers beauty trends, product reviews, and tutorials. This content helps readers stay informed about the latest developments in the beauty industry and learn new techniques for enhancing their appearance.
3.5.1 Makeup Tutorials
These tutorials provide step-by-step instructions on how to create various makeup looks, from natural everyday looks to bold and dramatic styles.
3.5.2 Skincare Advice
Who What Wear offers advice on skincare routines, product recommendations, and tips for addressing specific skin concerns.
4. Why is Who What Wear Considered a Fashion Authority?
Who What Wear has earned its reputation as a fashion authority through its consistent delivery of high-quality, informative, and engaging content. Several factors contribute to its credibility and influence.
4.1 Trend Forecasting Accuracy
One of the key reasons Who What Wear is considered a fashion authority is its ability to accurately forecast emerging trends. The publication’s trend reports are based on thorough research, industry insights, and a keen understanding of consumer behavior.
4.1.1 Data-Driven Analysis
Who What Wear utilizes data analytics to identify patterns and predict future trends. This data-driven approach enhances the accuracy and reliability of its trend forecasts.
4.1.2 Collaboration with Industry Experts
The publication collaborates with fashion designers, stylists, and other industry experts to gain insider knowledge and validate its trend predictions.
4.2 Accessible and Relatable Content
Who What Wear distinguishes itself from other fashion publications by offering content that is accessible and relatable to a broad audience. The publication avoids overly technical jargon and focuses on providing practical advice that readers can easily implement in their own lives.
4.2.1 Focus on Real-World Fashion
Unlike some fashion publications that focus on high-end couture and avant-garde styles, Who What Wear emphasizes real-world fashion that is wearable and attainable.
4.2.2 Inclusive Approach
Who What Wear caters to diverse body types, skin tones, and style preferences, promoting inclusivity and body positivity.
4.3 Strong Editorial Voice
The editorial team at Who What Wear has a distinct and consistent voice, which resonates with its readership. The publication’s writing style is engaging, informative, and opinionated, making it a trusted source of fashion advice.
4.3.1 Expertise and Credibility
The editors and writers at Who What Wear are experienced professionals with a deep understanding of the fashion industry. Their expertise and credibility contribute to the publication’s authority.
4.3.2 Consistent Quality
Who What Wear maintains a high standard of quality across all its content, ensuring that readers can rely on the accuracy and reliability of the information provided.
4.4 Influence on Consumer Behavior
Who What Wear has a significant influence on consumer behavior, shaping the way people dress and shop. The publication’s recommendations and endorsements can drive sales and increase brand awareness.
4.4.1 Affiliate Marketing
Who What Wear utilizes affiliate marketing to monetize its content, earning a commission on sales generated through its product recommendations. This business model aligns the publication’s interests with those of its readers, as it is incentivized to recommend products that are genuinely valuable.
4.4.2 Brand Partnerships
The publication partners with various fashion and beauty brands to create sponsored content and collaborations. These partnerships allow Who What Wear to expand its reach and offer exclusive deals to its readers.
4.5 Digital Presence and Engagement
Who What Wear has a strong digital presence, with a website, social media accounts, and email newsletters that reach millions of readers worldwide. The publication actively engages with its audience, fostering a sense of community and loyalty.
4.5.1 Social Media Strategy
Who What Wear utilizes social media platforms such as Instagram, Pinterest, and Facebook to share its content, engage with followers, and build brand awareness.
4.5.2 Email Newsletters
The publication sends out email newsletters to subscribers, providing them with exclusive content, special offers, and updates on the latest trends.
5. How Does Who What Wear Identify Trends?
Who What Wear employs a multi-faceted approach to identify and analyze emerging trends, combining data-driven analysis with industry insights and a keen understanding of consumer behavior.
5.1 Runway Shows and Fashion Weeks
Attending runway shows and fashion weeks is a crucial part of Who What Wear’s trend identification process. The publication’s editors and writers attend these events to observe the latest collections and identify key trends.
5.1.1 Analyzing Designer Collections
Who What Wear analyzes the designer collections presented at fashion weeks, looking for recurring themes, styles, and colors that may indicate emerging trends.
5.1.2 Street Style Photography
Street style photography is another important source of inspiration for Who What Wear. The publication captures images of stylish individuals attending fashion weeks, showcasing how they interpret and incorporate the latest trends into their personal wardrobes.
5.2 Social Media Monitoring
Social media platforms such as Instagram, TikTok, and Pinterest are valuable sources of information for Who What Wear. The publication monitors these platforms to identify emerging trends and track their popularity.
5.2.1 Hashtag Tracking
Who What Wear tracks relevant hashtags to identify trending styles, products, and brands.
5.2.2 Influencer Analysis
The publication analyzes the content created by fashion influencers to identify emerging trends and understand how they are being adopted by consumers.
5.3 Data Analytics
Who What Wear utilizes data analytics to identify patterns and predict future trends. This data-driven approach enhances the accuracy and reliability of its trend forecasts.
5.3.1 Website Traffic Analysis
The publication analyzes website traffic data to identify which articles, products, and trends are most popular among its readers.
5.3.2 Social Media Engagement Analysis
Who What Wear analyzes social media engagement metrics to understand which content resonates most with its audience.
5.4 Consumer Surveys and Focus Groups
Who What Wear conducts consumer surveys and focus groups to gather insights into consumer preferences and attitudes towards fashion trends.
5.4.1 Understanding Consumer Needs
These surveys and focus groups help the publication understand the needs and desires of its readers, allowing it to create content that is relevant and valuable.
5.4.2 Validating Trend Predictions
Consumer surveys and focus groups can also be used to validate Who What Wear’s trend predictions, ensuring that they align with consumer sentiment.
6. What Impact Has Who What Wear Had on the Fashion Industry?
Who What Wear has had a significant impact on the fashion industry, shaping the way people dress, shop, and consume fashion media.
6.1 Democratization of Fashion
One of the most significant impacts of Who What Wear has been the democratization of fashion. By providing accessible and relatable content, the publication has made fashion more inclusive and approachable for a broad audience.
6.1.1 Breaking Down Barriers
Who What Wear has broken down the barriers that once made fashion seem exclusive and intimidating, empowering individuals to express their personal style with confidence.
6.1.2 Promoting Inclusivity
The publication has promoted inclusivity by catering to diverse body types, skin tones, and style preferences, challenging traditional beauty standards and celebrating individuality.
6.2 Influence on Retail Trends
Who What Wear has a significant influence on retail trends, shaping the products that brands create and the way they market them.
6.2.1 Driving Sales
The publication’s product recommendations and endorsements can drive sales and increase brand awareness, making it a valuable partner for retailers.
6.2.2 Shaping Product Development
Who What Wear’s trend reports and consumer insights can inform product development decisions, helping brands create products that align with consumer demand.
6.3 Rise of Fashion Blogging and Influencer Marketing
Who What Wear played a key role in the rise of fashion blogging and influencer marketing. The publication recognized the potential of these new forms of media early on, and it has collaborated with numerous bloggers and influencers to expand its reach and engage with its audience.
6.3.1 Empowering Content Creators
Who What Wear has empowered content creators by providing them with a platform to share their work and connect with a large audience.
6.3.2 Legitimizing Influencer Marketing
The publication has helped legitimize influencer marketing by partnering with reputable influencers and maintaining high standards of quality and transparency.
6.4 Transformation of Fashion Media
Who What Wear has contributed to the transformation of fashion media, shifting the focus from traditional print publications to digital platforms.
6.4.1 Embracing Digital Innovation
The publication has embraced digital innovation, utilizing new technologies and platforms to reach its audience and deliver its content in engaging and interactive ways.
6.4.2 Challenging Traditional Models
Who What Wear has challenged traditional models of fashion media, demonstrating the potential of digital publications to reach a large and engaged audience.
7. What are Some Popular Features on Who What Wear?
Who What Wear offers a variety of popular features that cater to different interests and preferences within the fashion and lifestyle space.
7.1 “The Best Wardrobe Basics, According to Our Editors”
This feature highlights the essential items that every woman should have in her wardrobe, according to the editors at Who What Wear.
7.1.1 Curated List of Essentials
The feature provides a curated list of wardrobe basics, such as a white t-shirt, a pair of jeans, and a blazer, that can be mixed and matched to create a variety of outfits.
7.1.2 Product Recommendations
Who What Wear recommends specific products that embody these wardrobe basics, making it easy for readers to find and purchase the items they need.
7.2 “How to Style X for Every Body Type”
This feature offers style advice tailored to different body types, helping readers find clothing that flatters their figure.
7.2.1 Inclusive Approach
The feature promotes inclusivity by catering to diverse body types and celebrating individuality.
7.2.2 Practical Tips and Guidance
Who What Wear provides practical tips and guidance on how to style specific items or trends for different body types, such as how to wear a dress or a pair of pants.
7.3 “The Coolest Street Style Looks From Fashion Week”
This feature showcases the most stylish outfits worn by individuals attending fashion week events around the world.
7.3.1 Inspiration and Ideas
The feature provides readers with inspiration and ideas for their own wardrobes, showcasing how to interpret and incorporate the latest trends into their personal style.
7.3.2 Trend Spotting
Who What Wear uses street style photography to identify emerging trends and track their popularity.
7.4 “X Items That Will Be Trending Next Season”
This feature offers a sneak peek at the items and trends that will be popular in the upcoming season, according to Who What Wear’s trend forecasting.
7.4.1 Trend Prediction
The feature provides readers with valuable insights into the future of fashion, helping them stay ahead of the curve.
7.4.2 Expert Analysis
Who What Wear bases its trend predictions on thorough research, industry insights, and a keen understanding of consumer behavior.
7.5 “Celebrity Style: Get the Look”
This feature breaks down celebrity outfits and offers affordable alternatives, allowing readers to emulate their favorite celebrity looks without breaking the bank.
7.5.1 Affordable Options
The feature focuses on finding budget-friendly options that capture the essence of celebrity style.
7.5.2 Style Inspiration
Who What Wear provides readers with inspiration and ideas for their own wardrobes, showcasing how to incorporate celebrity style into their personal looks.
A model wearing a gray collarless blazer and matching skirt at the Calvin Klein F/W 25 show in New York.
8. How Can You Stay Updated With Who What Wear?
Staying updated with Who What Wear is easy, thanks to its strong digital presence and multi-channel approach to content delivery.
8.1 Website Subscription
Subscribing to the Who What Wear website allows you to receive email newsletters with the latest articles, trends, and exclusive content.
8.1.1 Exclusive Content
Subscribers often receive access to exclusive content, such as early access to trend reports and special offers from brand partners.
8.1.2 Personalized Recommendations
The website may offer personalized recommendations based on your browsing history and style preferences.
8.2 Social Media Following
Following Who What Wear on social media platforms such as Instagram, Pinterest, and Facebook is a great way to stay updated on the latest trends and news.
8.2.1 Visual Content
Social media platforms are ideal for sharing visual content, such as street style photography, celebrity outfits, and product recommendations.
8.2.2 Real-Time Updates
Who What Wear often shares real-time updates on social media, such as live coverage of fashion week events.
8.3 Mobile App
The Who What Wear mobile app allows you to access the publication’s content on the go, with features such as push notifications and offline reading.
8.3.1 Convenient Access
The mobile app provides convenient access to Who What Wear’s content, allowing you to stay updated wherever you are.
8.3.2 Push Notifications
Push notifications alert you to new articles and breaking news, ensuring that you never miss out on the latest trends.
8.4 Podcast Subscription
Who What Wear produces a podcast that covers a variety of fashion and lifestyle topics, offering insights and analysis from industry experts.
8.4.1 In-Depth Discussions
The podcast provides in-depth discussions on fashion trends, celebrity style, and other relevant topics.
8.4.2 Expert Interviews
Who What Wear often interviews industry experts on its podcast, providing listeners with valuable insights and perspectives.
9. What are Some Criticisms of Who What Wear?
While Who What Wear is widely respected and admired, it has also faced some criticisms over the years.
9.1 Promotion of Consumerism
One common criticism of Who What Wear is that it promotes consumerism by constantly showcasing new products and trends.
9.1.1 Encouraging Overconsumption
Critics argue that the publication encourages overconsumption by making readers feel like they need to constantly update their wardrobes with the latest items.
9.1.2 Lack of Sustainability Focus
Some critics argue that Who What Wear lacks a focus on sustainability, failing to promote eco-friendly fashion choices and responsible consumption.
9.2 Limited Diversity
Another criticism of Who What Wear is that it has historically featured a limited range of body types, skin tones, and ethnicities.
9.2.1 Lack of Representation
Critics argue that the publication has not always been representative of the diverse population it serves, perpetuating narrow beauty standards.
9.2.2 Tokenism Concerns
Some critics have accused Who What Wear of tokenism, featuring diverse models and influencers in a superficial way without addressing systemic issues.
9.3 Affiliate Marketing Bias
Who What Wear’s use of affiliate marketing has also drawn criticism, with some arguing that it may bias the publication’s product recommendations.
9.3.1 Potential for Conflicts of Interest
Critics argue that the publication may be incentivized to recommend products that generate higher commissions, even if they are not the best options for readers.
9.3.2 Lack of Transparency
Some critics have called for greater transparency in Who What Wear’s affiliate marketing practices, arguing that readers should be informed when a product recommendation is based on financial incentives.
9.4 Overreliance on Trends
Another criticism of Who What Wear is that it overrelies on trends, neglecting classic styles and timeless pieces.
9.4.1 Neglecting Timelessness
Critics argue that the publication’s focus on trends may lead readers to neglect classic styles and timeless pieces that can be worn for years to come.
9.4.2 Promoting Fast Fashion
Some critics argue that Who What Wear’s emphasis on trends contributes to the fast fashion cycle, encouraging readers to constantly buy new clothes and discard old ones.
10. How Can WHAT.EDU.VN Help You With Fashion Advice?
If you’re seeking personalized fashion advice and answers to your specific style questions, WHAT.EDU.VN is here to help. Our platform offers a free consultation service where you can ask any fashion-related question and receive expert guidance.
10.1 Free Consultation Service
WHAT.EDU.VN provides a free consultation service where you can ask any fashion-related question and receive expert guidance.
10.1.1 Personalized Advice
Our experts will provide you with personalized advice tailored to your specific needs, preferences, and body type.
10.1.2 Expert Guidance
Our team of fashion professionals has years of experience and a deep understanding of the industry, ensuring that you receive accurate and reliable advice.
10.2 Community Forum
Join our community forum to connect with other fashion enthusiasts, share your style tips, and ask questions.
10.2.1 Collaborative Learning
Our community forum is a collaborative learning environment where you can learn from others and share your own expertise.
10.2.2 Diverse Perspectives
You’ll find a diverse range of perspectives and opinions in our community forum, allowing you to gain a broader understanding of fashion and style.
10.3 Fashion Guides and Tutorials
Access our extensive library of fashion guides and tutorials, covering a wide range of topics such as how to dress for different occasions, how to style specific items, and how to create a capsule wardrobe.
10.3.1 Comprehensive Information
Our fashion guides and tutorials provide comprehensive information on a variety of topics, ensuring that you have all the knowledge you need to make informed style decisions.
10.3.2 Practical Tips and Advice
You’ll find practical tips and advice that you can easily implement in your own life, helping you elevate your style and feel more confident.
10.4 Trend Analysis
Stay up-to-date with the latest fashion trends with our in-depth trend analysis, providing insights into emerging styles and how to incorporate them into your wardrobe.
10.4.1 Data-Driven Insights
Our trend analysis is based on data-driven insights, ensuring that you receive accurate and reliable information.
10.4.2 Expert Commentary
Our team of fashion experts provides commentary and analysis on the latest trends, helping you understand their significance and how to interpret them for your own style.
10.5 Contact Information
For any questions or inquiries, please contact us:
- Address: 888 Question City Plaza, Seattle, WA 98101, United States
- WhatsApp: +1 (206) 555-7890
- Website: WHAT.EDU.VN
Stop struggling to find reliable fashion advice and join WHAT.EDU.VN today to ask your questions for free and transform your style with confidence!
Who What Wear stands as a significant authority in the fashion world due to its comprehensive trend analysis, accessible content, and strong digital presence, while WHAT.EDU.VN complements this landscape by offering personalized, expert advice to address your unique fashion queries.
FAQ: Decoding Who What Wear and Fashion Trends
| Question | Answer |
|---|---|
| What exactly is Who What Wear? | Who What Wear is a digital fashion publication known for its trend forecasting, celebrity style coverage, and accessible style advice. |
| How does Who What Wear identify fashion trends? | They monitor runway shows, street style, social media, and use data analytics to identify emerging trends. |
| Who are the founders of Who What Wear? | Hillary Kerr and Katherine Power founded Who What Wear in 2006. |
| What kind of content does Who What Wear offer? | They offer content on fashion trends, celebrity style, shopping guides, style advice, and beauty. |
| Why is Who What Wear considered a fashion authority? | Their trend forecasting accuracy, accessible content, strong editorial voice, influence on consumer behavior, and digital presence contribute to their reputation as a fashion authority. |
| Has Who What Wear had any impact on the fashion industry? | Yes, they have contributed to the democratization of fashion, influenced retail trends, and played a key role in the rise of fashion blogging and influencer marketing. |
| What are some popular features on Who What Wear? | Popular features include wardrobe basics, styling advice for different body types, street style looks from fashion week, trend predictions, and celebrity style guides. |
| How can I stay updated with Who What Wear? | You can subscribe to their website, follow them on social media, use their mobile app, or subscribe to their podcast. |
| What are some criticisms of Who What Wear? | Criticisms include the promotion of consumerism, limited diversity, affiliate marketing bias, and an overreliance on trends. |
| How can WHAT.EDU.VN help with fashion advice? | WHAT.EDU.VN offers a free consultation service, a community forum, fashion guides and tutorials, and trend analysis to help you with your fashion queries. |
| Where can I contact WHAT.EDU.VN for fashion advice? | You can contact WHAT.EDU.VN at 888 Question City Plaza, Seattle, WA 98101, United States; via WhatsApp at +1 (206) 555-7890; or through their website at WHAT.EDU.VN. |
| Can I get personalized style advice from WHAT.EDU.VN? | Yes, WHAT.EDU.VN offers personalized advice tailored to your specific needs, preferences, and body type. |
| Is there a community where I can discuss fashion on what.edu.vn? | Yes, you can join the community forum to connect with other fashion enthusiasts, share your style tips, and ask questions. |
